IMMOBILIEN
Software, AI and automation for the real estate industry
THE BARK digitizes property management, marketing and rental processes. We build tailored portals, automate listings and qualify leads – so agents, managers and developers scale faster.
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Property & Portfolio Management
One central portal for every property, owner and unit. Master data, documents and status in a single system instead of scattered across spreadsheets and inboxes.
Central property portal
All properties, units and owner data in one place, always up to date and searchable.
Portfolio dashboards
Live metrics on vacancy, occupancy and rental income for well-founded decisions.
Maintenance & tickets
Manage and track maintenance orders, service providers and appointments in a structured way.
Roles & permissions
Granular access for agents, managers, owners and external partners – GDPR-compliant.
Interfaces & import
Connect existing ERP, accounting and portal solutions without data breaks.
Marketing & Listings
Property data turns into sales-ready listings and exposés in minutes – automatically published across all relevant portals.
Automatic listing creation
From property data and images, a complete, on-brand listing is generated with one click.
Multi-portal publishing
One listing, every portal: ImmoScout, Immowelt, website and social media in sync.
360° & virtual viewings
Integration of tours and videos for more qualified inquiries and fewer on-site visits.
Landing pages per property
Fast, SEO-optimized property pages with inquiry forms and appointment booking.
Campaign tracking
Measure which channels deliver inquiries – and spend your marketing budget wisely.
Lead & Customer Management
Every inquiry lands automatically in the right funnel. Leads are qualified, prioritized and guided seamlessly through the sales or rental process.
Real estate CRM
Prospects, search profiles and activities maintained centrally – nothing gets lost.
Automatic lead qualification
Inquiries are filtered and prioritized by budget, needs and creditworthiness.
Search profile matching
New properties are automatically matched and suggested to fitting prospects.
Scheduling & viewings
Online booking, reminders and route planning for efficient viewing appointments.
Follow-up automation
Automated follow-up emails and tasks so no hot lead ever goes cold.
Documents & Communication
Contracts, handovers and communication with owners and tenants run digitally and traceably – instead of on paper and across scattered emails.
Contract & document automation
Generate, review and version rental and purchase contracts from templates.
Digital signature
Legally binding e-signature for contracts, handover protocols and powers of attorney.
Owner & tenant portal
Self-service for statements, requests and documents around the clock.
Automated handovers
Digital handover protocols with photos, meter readings and defect lists.
Audit-proof archiving
All documents stored centrally, encrypted and GDPR-compliant.
Artificial intelligence for real estate
AI handles the repetitive heavy lifting – from text generation to price estimation – freeing your team to focus on closing deals.
Automatic listing texts
AI turns property data into compelling, sales-driven descriptions in multiple languages.
Market value & price estimation
Data-based valuations from location, comparables and market data in seconds.
Lead scoring
AI automatically rates the purchase probability and urgency of every inquiry.
Chatbot for inquiries
An AI assistant answers initial inquiries around the clock and books viewing appointments.
Document analysis
AI reads contracts and land registry extracts, extracts data and flags anomalies.
Image & floor plan recognition
Automatic tagging of photos and reading of areas from floor plans.
How does software make the real estate industry more efficient?
Management, marketing and property data tie up huge resources — the figures show why automation matters now.
- 53% of German companies struggle to cope with digitalization — and the trend is rising (Bitkom, 2025).
- Around 109,000 IT positions remain unfilled in Germany (Bitkom, 2025) — a specialized partner closes this gap without you having to recruit.
- Only 32% of companies consider themselves digitalization pioneers (Bitkom, 2025) — those who act now gain an edge.